Local developers Beau Fowler & Nathan Hysmith team with New York-based Atlas Real Estate Partners to engage Nashville’s creative community with residences, gathering spaces, retail
NASHVILLE, TN — NOVEMBER 2020 The Nashville neighborhood Wedgewood-Houston is home to cutting-edge galleries, rave-worthy restaurants, and innovative recording studios. During the next two years, Soho House will open in the former May Hosiery factory building, adjacent to a new local headquarters for Apple Music. One of the fastest growing creative communities in the South, the neighborhood also has historic relevance, as the site of City Cemetery and Fort Negley, a Union stronghold during the Civil War.
However, WeHo’s most significant attribute is not its physical past or present: it’s the combined talents of the visual artists, musicians, fashion designers, authors, ceramicists and other visionaries who live in and frequent the neighborhood.
STANDARD ASSEMBLY, a significant new residential project that broke ground in WeHo this fall, will provide a literal and figurative home for these artists and their audience, with timelessly classic, durably designed public and private spaces for living, working, creating and gathering with friends. Opening is slated for 2022.
Standard Assembly will include 310 residential units, approximately 13,000-square-feet of retail opportunities, and common areas where the public will be encouraged to gather. The 3.31-acre campus will consist of three buildings: two new construction and one adaptive reuse. The site is located at 715 Merritt Avenue, which is a federally designated Opportunity Zone.
The project is being led by local developers Nathan Hysmith and Beau Fowler of the Nashville development company Wedgewood Avenue and Arvind Chary and Alex Foster of New York-based Atlas Real Estate Partners. The team is committed to creating an aesthetic that reflects the creative community that thrives outside its doors.
“We believe that Wedgewood-Houston has incredible potential to become a leading creative center in the southeast,” says Beau Fowler of Wedgewood Avenue. “Our goal for Standard Assembly is to promote this growth by creating a timeless sense of place that embodies the spirit of the neighborhood and the people who work and live there. By collaborating with area artists, makers and other creatives in the vicinity, we hope to create an environment at Standard Assembly that will give opportunities to those in that community and help it grow.”
The team’s investment in the creative community is not just superficial: they are committed to helping local creatives grow their businesses by making financial commitments. For example, a “Living Alley” on the property will feature production space and retail opportunities for local makers. Design competitions will vet paid commissions for local artists to outfit common areas.
Design is led by EOA and Manuel Zeitlin Architects, a company that has been deeply committed to the support of local arts and the historic preservation of communities throughout Nashville, with a special emphasis on WeHo, where the firm has its headquarters.
The Standard Assembly site was the former home of Swayze Truck Center. Neighbors include Nashville Craft Distillery, David Lusk Gallery, Zeitgeist Gallery and Dozen Bakery.
The complex will include 310 residential units and six retail/creative spaces, taking up a total of 241,913 and 12,839 square feet, respectively. The development’s three structures include a new five-story building, a new six-story building, and an 8,002-square-foot adaptive reuse space.
The campus will eventually expand to cover the two acres immediately adjacent to the train tracks that run through what will eventually be a five-acre property.
Standard Assembly is expected to appeal to the wide mix of young professionals, creatives and families who are flocking to Nashville, where COVID has not stopped the growth boom. Amenities will include a pool, dog park, library & work lounge, club room, fitness/wellness area, galleries, meeting rooms, games area, outdoor cabanas with grills, coffee bar, bike storage, pet spa, EV charging stations, a maker space, and onsite retail.
Learn more by visiting the website at www.TheStandardAssembly.com.
Press Contact: Libby Callaway, 615-403-2053, Libby@thecallaway.com
About Standard Assembly
Standard Assembly is a multi-use concept featuring 310-residential units with over 13,000 square feet of retail and common spaces. Located in the center of Nashville’s historic Wedgewood-Houston neighborhood, the three-acre campus will consist of three buildings: two new construction and one adaptive reuse. Opening is slated for Summer 2022. Nashville developers Nathan Hysmith and Beau Fowler teamed with New York-based Atlas Real Estate Partners, led by Alex Foster and Arvind Chary, to execute the project. The team enlisted local architects, designers, and artists to develop an aesthetic for Standard Assembly that reflects the creative community that thrives outside. A commitment to honoring neighborhood roots, using quality construction materials, and owning the property long-term drives the development team’s charge to build something of enduring value. The project embraces the spirit of this community, that, like this place, is anything but standard.